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M E-400-M70 Entrepreneurship Course Card M E-400 Entrepreneurship is a Course

M E-400 Entrepreneurship


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Full course description

The purpose of this course is to provide entrepreneurship training. The course is broadly structured to follow the steps in the marketing research process for entrepreneurs. The topics include problem definition, market size, quantitative and qualitative research design (exploratory, descriptive and causal), data collection methods, questionnaire design and customer discovery.