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Entrepreneurship: Spring 24 ENGR 400/M71


$380.20 Enroll

Full course description

Course created in collaboration with the NMSU College of Engineering.

The purpose of this course is to provide entrepreneurship training. The course is broadly structured to follow the steps in the marketing research process for entrepreneurs. The topics include problem definition, market size, quantitative and qualitative research design (exploratory, descriptive and causal), data collection methods, questionnaire design and customer discovery.